Every entrepreneur dreams of becoming big. While setting up your online store on the PoP, one of your prime motives is to sell more and gain higher profits. Throughout your entrepreneur journey, you might have dreamt to sell products internationally, but could not due to many reasons. Or, you tried going global but failed. So, here is a complete guide to help you sell and promote your products in the global market.
When we talk about eCommerce, we talk about going global, “Go global” or “sell product anywhere” or “get your products to the “international market,” and much more. But, there are only 5% of owners who actually try and sell products internationally even after they have tasted success in their local or national market. Why?
• Because they don’t know how to start
• Because their website is not ready for the international market
• Because they don’t know how to promote their products internationally
• Because they are not aware of how to ship products internationally
Here is how the PoP answers all these questions!
The above are the major hurdles faced by every entrepreneur because of which they hesitate to go global. If you are one of them, then don’t worry. In this blog, you will get the answer to all the major questions, which will help you sell products internationally without any troubles.
How To Get Started?
The major question which haunts many entrepreneurs is how to get started. Check out how to take the first step of selling internationally.
Market Research
Firstly, you need to do a little market research. Start with your product. Keeping in mind the USP of your store, research about the demand your product would receive once launched in the global market. You can learn about it by researching on the internet, social media or consult your relative or friend who stays abroad. This will help you determine if your products are worth selling online.
Choose the PoP Marketplace and its Cluster for Success
Always remember to start small. You don’t need to become a global leader at one go. It may sound fancy but going international is a tough animal to tame. You got to take small steps. Choose the PoP international market or cluster where the demand for your product is high. Decide on this before getting started.
Learn The Rules And Regulation Of Your Market
The next step is to get aware of the export rules and regulations of that particular market. Know the customs rules with shipping regulations and much more. In short, know about any obstacle which can disallow you to sell products on that particular market and check for any loophole to solve it.
Language Barriers
The language barrier is one of the major barriers that businesses face often while selling products online. Even the English language might be different in different countries such as the USA, UK etc. Similarly, if you are selling in the American continent, you might need Spanish as well because there are many users who speak and understand Spanish easier than English. This app will translate your website page in 90+ national and international languages.
Payment Barriers
So, your international buyer liked your product and is ready to buy it. The next step is getting paid. Since you cannot go for cash on delivery Payment option, you have to offer a payment gateway to accept online payments. With the PoP we accept all kind of international payments, and even BitCoin payment which opens you to new ways of doing business.
How to Promote Your Products on the International Market?
Last but not the least, store promotion to sell products internationally is a big challenge. Since you are new to the market and of course, the international audience is not aware of your brand, firstly, you need to establish your brand and make it visible on the global platform. How to do that? Find out here.
Search Engine Optimization
Let’s start with the basic, yet most effective marketing tactic, SEO. If you want to sell products internationally, make sure that you target keywords that are popular in your target market, either national or international. Google will help you know which keyword has got traffic from which demography. Work on those keywords to get yourself listed on popular search engines of your international market.
Show Your Products On Social Media
Follow and make connections with the audience who are based in your international market and target them using different social media channels. Try to put your market research knowledge in here while posting your social media posts and products.